Plus, they play on a loop for the visitor, so they don’t have to click “play” to see the product in action. Gifs explain how the product is used in a quicker way than videos. In the past, this could be done with graphics or photography, but more and more landing pages are using gifs for product demonstration. Use gifs for product demonstrationĭemonstrating how your product works is extremely important if you want to demonstrate value to a visitor. The sub-headline provides further support and assures the visitor he or she has landed on the right page: 2. For example, anyone looking to answer the question, “how can I manage my company’s social media networks better?” would likely be attracted to this Hootsuite landing page headline, which provides a natural answer to the question. An effective headline doesn’t simply explain what your product or service can do, but it naturally tells the visitor why he or she clicked on the page. If it fails to make an impact, your visitors will abandon your page faster than it took them to read your headline. Your landing page headline is the first thing your visitor will see and read, so it must make an immediate impact on them. Write headlines that play to your visitors’ basic needs **** Each example in today’s post not only include the right mix of optimized landing page elements, but they also feature trends that have contributed to their conversion success. So…what makes a landing page convert? What is the winning combination of landing page elements that can sway even the most hesitant visitors to cast their vote in your favor? To answer these questions and make things even more interesting, I’ll demonstrate what makes a great landing page with examples of high converting pages from 2015. And the graph below from Google Trends shows just how much interest is growing as we enter into 2016: But simply creating a landing page doesn’t open up the floodgates to new leads. MarketingSherpa found that 68% of B2B businesses use landing pages to get new sales leads for future conversion. Decem6 Landing Page Trends to Look for in 2016
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |